Grow into new markets without losing what works at home.

Collective Green helps founder-led brands grow through B2B sales, strategic partnerships, and market expansion.

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How we work

We combine hands-on sustainability consulting with B2B sales, partnerships, and go-to-market strategy, helping ambitious founders translate what already works at home into what works in a new market.

  • The patterns, behaviors, and dynamics that set the tone for the entire organization — including how pressure is modeled, how clarity is communicated, and how psychological safety is built or eroded.

  • Building the outreach and sales motion that actually reaches decision-makers, and turning conversations into real partnerships.

  • Someone who already understands how this market thinks, communicates, and does business, so nothing gets lost between what works at home and what works here.

Best fit for founders who:

  • Have already proven their business at home

  • Are ready to test a new market, not just talk about it

  • Want a partner who understands both sides of the table

  • Are open to sales and go-to-market work, not just strategy decks

Collective Green works particularly well with founder-led companies in sustainability and green business, ready to expand beyond their home market.

Growth and Roots.
Not Growth or Roots.

  • You've built something that works, and now you're ready for more. But you're not sure how to translate what makes it work at home into a market that operates by different rules.

  • Expansion usually fails for a quiet reason: the substance is strong, but the story, the outreach, and the relationships don't translate. Founders lose momentum trying to figure out a market from the outside instead of from someone already inside it.

  • With the right partner, you don't have to choose between staying true to what you've built and adapting to a new market. You bring the substance. We bring the fluency, the outreach, and the relationships to make it land.

  • Real conversations with the right partners. A go-to-market approach shaped by someone who understands both sides. Momentum in a new market, without losing what made you worth expanding in the first place.

It's not about starting over.
It's about translation.

Collective Green works with founder-led companies where market entry isn't about reinventing the business, it's about translating what already works into a language a new market understands.

Often, the challenge isn't the product or the pitch. It's finding someone who can bridge both sides convincingly.

Meet the Founder

Aia Ileana founded Collective Green after years of living on and off in both the US, Europe and Latin America. She understands American buyers and European business culture from the inside, translating not just language but pace, expectations, and what actually closes a deal.

With a background in B2B sales, partnership development, and sustainability consulting, she helps founder-led companies take what already works at home and make it work in a new market.

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Let’s talk

Exploring the US market, looking for the right commercial partners, or interested in collaborating with Collective Green?

Tell me a little about your company and what you’re working toward. I’ll get back to you personally.